Pitbull's 'Sexy Beaches' Is Too Sexy for the Florida Legislature
Dec 19 2016
Terms of the contract dealt with developing and implementing a social media and publicity campaign for Pitbull's New Years Eve celebration in Miami, production of the "Sexy Beaches" music video, promotional appearances and his appearance in the Visit Florida's "Conquering Florida" video series.
That didn't sit well with Florida House Speaker Richard Corcoran who filed a suit against PDR Productions which asked a judge to make it public.
The Miami-based rapper - it's why they call him Mr. 305, after the area code - released the contract details of his deal with state tourism agency Visit Florida, revealing the company paid Pitbull to the tune of $1 million for his promotion deal.
"It's been an honor to represent Miami and the Sunshine State", Pitbull wrote on Twitter.
The contract stated that Visit Florida and Pitbull have the mutual option to renew the million dollar a year contract for two additional one year periods.
"I love my home state", he proclaimed in his Thursday morning tweet. "When asked to take on a New Year's show, I INSISTED it to be live from Flroida", read Pitbull's tweet that had a link to the details of the contract.
He said he has research that shows for every $1 Florida spent, it got almost $9 in return through marketing the state to Pitbull's fans. State leaders demanded to know how much money was spent on Pitbull, and the House speaker threatened to sue if that information was not released.
Attorneys said Visit Florida ultimately handed over a copy of the contract to the House, but not before PDR's legal counsel meddled in the business, advising the House Appropriations Committee the contract was confidential and not to be shared.
'This was a long unnecessary journey through claims of trade secrets, threats of prosecution, and corporate welfare paid for by taxpayers'.
"In the coming weeks, he will be working with the Visit Florida Board of Directors on (the) next steps", Visit Florida spokesman Tim DeClaire said of Seccombe. #LoveFL Since birth.and till the day I die.
Scott wrote in his letter that VISIT FLORIDA should remember that taxpayers' dollars should be treated with "great respect".
Perez on Thursday released the contract, which outlined his payment and what the state expected in return. Those tax dollars come to more than 84 percent of the $90.6 million in revenue the agency uses for its operating budget, according to a summary of the agency's budget provided through a public records request.
"It is unfortunate that it took litigation to lift the veil of secrecy on this particular contract", Corcoran said in a statement. The people's House will not hesitate to use every tool at our disposal to protect the taxpayer and ensure transparency is the rule and not the exception in state government. Latvala pointed to the state's increased tourism numbers as Visit Florida has broadened its marketing reach and the fact that people in the tourism industry praise the agency's work. In that same time period, the state's visitors jumped from $82 million to $106 million.
Even as he requested changes at Visit Florida on Friday, Scott praised the hip-hop artist.