Twitch Announces Mobile Broadcasting, Vlog and Community Tools
Dec 17 2016
The newest addition to the platform will be an IRL channel, where people can share their daily lives similar to the vlogs popular on YouTube. Twitch.tv lets anyone broadcast game related content and allows them to connect with publishers or advertisers.
Twitch has launched a brand new "IRL" (In Real Life) category to encourage streamers to share content relating to their everyday lives.
Twitch, which is owned by Amazon, said the category came about following feedback from its creator communities, who wanted more ways to interact with viewers outside of gameplay videos. So to help facilitate the need to reach an audience wherever and whenever, Twitch is working on allowing its mobile app to capture and stream camera video.
Twitch is hoping users will use IRL to share updates and discussions about their lives and channel, as well as personal highlights from events and trips overseas.
"What we've heard repeatedly from [Twitch's creators] is that they are interested in sharing their everyday lives, thoughts, and opinions with their communities", Twitch CEO Emmett Shear said in a statement. "IRL is created to help our creators foster that kind of community interaction".
To accompany this new service, Twitch has also announced plans to update its Twitch mobile app so users will eventually be able to broadcast their IRL videos straight from their phone.
Twitch's mobile broadcasting feature likely won't dethrone Facebook Live as the king of mobile streaming.
While IRL marks Twitch's most dramatic divergence from its core gaming market since launch, it follows a thread of diversification which has seen categories including Music, Creative, and even "Social Eating" added to the site in recent years.
Representatives of Twitch followed up the initial press release with a statement meant to clarify the distinction between the legacy Justin.tv platform and the new IRL category.