Apple's Planet of the Apps Receives a Trailer, Coming in Spring
Feb 15 2017
The company just released the first teaser trailer for its new show, "Planet of the Apps", and the experience of watching it is similar to what I'd imagine being slowly lowered into a Value-Added Tax of acid feels like. In some ways, the show may become as much a test of the judges' instincts as it is of the ideas and people they sponsor.
Will.i.am is one of the show's judges, alongside Gary Vaynerchuk, Gwyneth Paltrow, and Jessica Alba.
Apple Music is now "well past 20 million" subscribers, the tech giant's Eddy Cue said in a moment of admirable precision at the Recode Media Conference yesterday, reports 9to5mac.
Carpool Karaoke will debut on Apple Music in April, Cue said. Or it might just be another dig at Spotify's freemium offer, which we all know Apple doesn't like. More will be coming, and odds are they'll be quality shows created to hook us on spending US$9.99 a month on the streaming music service. But I'd binge on quite a few original Netflix shows before I even consider giving Planet of the Apps a trial.
"We're trying different things".
As VentureBeat explains, Planet of the Apps will be a mix of American Idol and Shark Tank. But he also hinted that Planet of the Apps will have a standalone experience that will let viewers dig deeper into the show beyond the main episodes. If you want to go deeper on a developer or a particular thing that's happening, we can do that.
But it won't just be an episodic show that people can watch on connected TV devices, iPhones and computers.
"Planet of the Apps" will be released on Apple Music in the Spring, 9to5Mac reports. You'll be able to tell since the advisors will either swipe left or right on an iPad, similar to how Tinder works.
According to the Wall Street Journal, Apple is already in talks with producers and marketers from studios about licensing series and offering them to customers as part of its $10/month streaming music service. "I think it's great for the music business for there to be competition, and for subscription to grow", he said.
"In general, I think that exclusives are promotions".