So, Yeah, It Looks Like Kellyanne Conway's Ivanka Trump "Commercial" Worked
Mar 14 2017
After taking a severe hit post-inauguration with many major retailers dropping her collections, Ivanka's apparel business is reportedly did very well after Kellyanne Conway went on national television and told everyone to buy it. Fab!
Yes, Feb. 9 - the same day that White House counselor Kellyanne Conway promoted Trump's clothing and jewelry line on "Fox & Friends". Lyst, a major fashion e-commerce retailer based in the United Kingdom, also saw a huge shift: in terms of orders, Ivanka's brand ranking jumped from 550th on the site in January to 11th in February with a 346 percent uptick in sales between the two months. "For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand's] best performance ever", Abigail Klem, president of the Ivanka Trump brand, said in a statement Friday.
Despite being dropped from major retail partners (including Nordstrom and Neiman Marcus) and a vociferous social media campaign to boycott the brand, Ivanka Trump fashions saw a surge in sales early last month, especially on February 9. The biggest spike, according to Lyst, came on February 9, when sales jumped by 219 percent from the day before.
Ivanka Trump's clothing and accessories brand saw a spike in sales in February, according to the company's president and market research data. The most notable jump, the site says, came on February 9, when sales spiked 219 per cent - the same day Conway was interviewed on the Fox program and urged viewers to "go buy Ivanka's stuff". "I'm going to give a free commercial here".
Lyst, a British e-commerce website that sells thousands of different brands, said sales of Ivanka Trump products increased 346 percent between January and February, while sales of the brand are up 557 percent over previous year.
Sales of the brand were up by 21% in 2016 over the previous year's sales, according to a company spokesperson.
"To me, this looks like the Ivanka brand is having to pivot to be more aligned with her father's demographic and therefore shift toward making lower price point items", Coulter added.
"We've never seen such a large uptick", Tanner said.
In a letter to the Office of Government Ethics, Stefan C. Passantino, a White House deputy counsel for compliance and ethics, stated: "Upon completion of our inquiry, we concluded that Ms. Conway acted inadvertently and is highly unlikely to do so again".
Slice Intelligence, a market research firm that which tracks purchases from 4.4 million consumers who have allowed it to analyze their email receipts, noted a 207% increase in purchases of Ivanka Trump products between January and February. The company's numbers show sales were gradually tapering off toward the end of February.