On the Damn. cut "Yah", Lamar rapped, "Fox News wanna use my name for percentage..."
Some thought the theory was just the result of overzealous fans sharing their hopes for more music.
The record features collaborations and contributions by the likes of Rihanna, U2, Zacari, Mike WiLL Made-It, BADBADNOTGOOD, the Alchemist, DJ Dahi, "J".
Another posted: "Kendrick Lamar has officially solidified himself as the best rapper alive!" while another commented: "2 songs into the album and it's already album of the year". "It's not uber political like TPAB [To Pimp A Butterfly] but it has energy IMO". Lamar's lyrics are drawing attention to fans, as the rapper takes subtle shots at political figures such as President Trump and Fox News and other artists such as J.Cole, Big Sean, and Drake. "Blake", Sounwave, and countless others. Take a look at the responses below and stream album. There's also another tasty classic Lamar croon tune, "PRIDE.", the hypnotic "LUST.", and the album's formidable final track, "DUCKWORTH".
Some fans are taking it a step further by suggesting that he might be releasing another album on Easter Sunday.
Listeners were quick to recognise the news clip featured at the end of the opening track BLOOD.
James' previews also show him rapping along to some of the lyrics, so he is at least fairly familiar with the album The living legend is clearly a fan, but one has to wonder just how much time he's spent listening to the project, especially since the National Basketball Association playoffs start in a few days.