But while Amazon and Google have stressed the daily practicalities of the artificial intelligence assistants that run Echo and Home, Apple framed HomePod more as a music-listening platform, with practicalities like reminders and calendar nearly an after thought.
The HomePod will be priced at $349, more expensive than Amazon's $180 Echo or $50 Dot and Google's $129 Home.
Chief among them: a Siri-enabled speaker called HomePod, a brand new product category for Apple. Apple said HomePod can pick up the commands from across the room with a 6-microphone array.
HomePod is created to work with an Apple Music subscription, providing access to over 40 million songs. He also singled out its ability to figure out the acoustics of the room it's in, and optimize the sound accordingly. Siri will be voice activated to respond to requests for information and other help around the house.
Siri will add inflection to her voice, to say phrases three different ways.
However, Apple may soon change this with expected plans to pair Siri with a wider range of apps, according to Reuters.
HomePod is set up so that it works directly with AppleMusic. The pricing of Apple's device was shared at the conference in comparison to both smart home speakers as well as premium audio speakers. "With over 165 million subscriptions to Apple services and quarterly revenue of $7 billion, this is an important priority for growth".
The HomePod will be available for US$349 in white and space gray starting in December initially in Australia, the United Kingdom and the US.
Apple also may introduce its next Mac computer, along with the next operating system powering the machine.
"We want to combine this all", he said.
And of course, being Siri-powered, it does do more than just music.
Much like its rivals, the HomePod will also be able to control other smart, internet-connected items around the home, including lightbulbs. Apple also said the HomePod encrypts all your communication.
However, Apple is confident that Siri is up to snuff and opted to focus their attention on the tech and audio of the pod itself giving Siri the backseat.
End-February 2017, Apple finally addresses its most visually controversial product from 2013, the Mac Pro, also dubbed as the "dustbin shaped Mac".