Gene Simmons wants to trademark a hand gesture

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"Before the Trademark Office allows this hand gesture to be registered - it perhaps wouldn't be unprecedented - an examiner would consider the likelihood of confusion and, possibly, whether it's too generic to be associated with Simmons".

Last Friday, the famous rocker filed an application with the U.S. Patent and Trademark Office that, if approved, would grand him trademark of a hand gesture consisting of the curling of one's middle and ring fingers while the pinky, index, and thumb remain extended.

The obvious issue at hand here is whether or not Simmons will be able to make a solid enough argument that the gesture is so strongly tied to his brand in peoples' minds that he should own it.

Simmons, whose KISS persona was/is "The Demon", claims he first flashed the gesture-or rather, used it "in commerce"-during a concert on November 14, 1974".

Simmons' trademark application is bound to meet with some resistance-after all, Ronnie James Dio is widely credited with popularizing sign of the horns gesture.

THR points out that John Lennon had done similar hand gesture on the cover of the "Yellow Submarine/Eleanor Rigby" single by The Beatles. As The Hollywood Reporter notes, that date lines up with Kiss' Hotter Than Hell tour. Or just the fact that the "horns" hand gesture has always been associated with hard rock, most notably the late Ronnie James Dio of Black Sabbath. In case you don't know what we're talking about, here's the image submitted with the application. "Then again, maybe Simmons is saying 'I love you, ' but if so, those who use sign language might not love what he's doing". But if Simmons is succesful in his trademarking, the next question is how does it become enforced?