Here's why Fox News is reportedly dropping its iconic 'Fair & Balanced' slogan


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According to an insider, one of the driving forces is that the slogan had become overly "mocked".

"Special Report" host Bret Baier confirmed in a tweet that he will still sign off using the "fair, balanced and unafraid", line he's been using for over eight years.

According to network executives, Fox News has abandoned the marketing slogan "Fair & Balanced".

Ailes' departure set off a chain of events that has resulted in a transformation at Fox News, which has been rocked by big-name departures.

As Brooks Barnes and Sydney Ember detailed in an April New York Times Magazine feature, Rupert Murdoch's sons have pushed for big changes in Fox News' culture since taking over the family business empire two years ago.

In terms of trust, a January Rasmussen Reports study found that 42-percent of those asked, trust and prefer Fox above its rivals, CNN and MSNBC.

Confirming the move as an attempt to distance the network from the now-deceased Ailes, one exec told Sherman the "Fair and Balanced" slogan, coined by Ailes and used since the network's 1996 launch, was "too closely associated with Roger".

Fox News has long defended its controversial "Fair and Balanced" slogan, which was mocked by critics for its failure to acknowledge that the network's primetime personalities were overwhelmingly conservative or right-leaning.

Fox News retracts fake news - what took so long? Rep. Nanette Diaz Barragan (D-Calif.) told BuzzFeed News' Ema O'Connor that "multiple Democratic members of the House have gotten calls saying 'you guys are next'". He characterized mainstream media as being news being pulled in an unfair and liberal direction.

Sources at the network said there had been no official announcement regarding the change.

Fox News has never been fair and balanced.