According to United States tech media TechCrunch, Apple's move could take tipping out of the grey area, and more app developers might institute digital tip jars as an alternative way to get creators paid without having to offer ad revenue sharing.
"It was really eye opening and shocking to see the wrong types of behavior being rewarded like that", says Lin. No wonder it's ranked #8 on Apple's charts of top grossing utility apps.
Take this app, called "QR code -", the 8th most profitable utility app in the App Store, according to Apple. So I check Sensor Tower for an estimate of the app's revenue, which showed... The cartoon stoner amphibian, adopted as a mascot by the alt-right, is not so much deplorable as he is "objectionable" by Apple standards, and the company has rejected a new game app featuring Pepe.
How does an app from a no-name developer earn $80,000 per month on the App Store? One anti-virus app told him its cost US$99.99 for a seven-day subscription.
To be fair, search is a new frontier for Apple. For many legitimate app developers, this is a cumbersome, time-consuming, and capricious process. The game doesn't appear to be an issue - only the use of Pepe. "It seems like scammers are bidding on many other keywords".
Apple's new update to their App Store policies official allows voluntary tipping via virtual currency as in-app purchases that Apple taxes by 30 percent.
"They're taking advantage of the fact that there's no filtering or approval process for ads, and that ads look nearly indistinguishable from real results, and some ads take up the entire search result's first page", Lin wrote. With the Apple API, developers are only allowed to ask for a review three times a year.
There are tens of thousands of high quality apps on iOS, but there are also some that do little to nothing and will charge you large amounts of money for the privilege.
Coombs goes on to say that users will always be given the choice between "Never, When in Use and Always" when the app is first used, so you can have your Uber and uh, eat it too.
Aside from changing its developer policies, Apple could do a lot to improve the usability of in-app subscriptions.
And perhaps more importantly, their subscription fees start from $4.54 per month; around 1/20 of the fee for this scam app on the US App Store.