Ken doll gets cornrows, beefy bod and new skin tones

Mattel takes aim in Barbie tanning TM opposition

If you take a look at a modern day Barbie doll, you may notice she looks a little different than she use to - in a good way!

And these Ken dolls will look familiar (you've probably already spotted a new-Ken lookalike in your local coffee shop). Ken has evolved, and with his new transformation comes a man bun and a dad bod. The doll will also be available in a variety of skin tones, eye colors, and hairstyles.

Although 10 new Ken dolls ($9.99) arrive in stores today, five more will launch in the months ahead.

Mattel has unveiled its most diverse line of Ken dolls ever.

There will be an "original"-size Ken with cornrows". Last year, Mattel rolled out a diverse Barbie line with four body types, seven skin tones and 24 hairstyles to more broadly represent diversity among Barbie fans.

Barbie's longtime boyfriend is finally getting a serious makeover.

"Broad Ken doesn't have a six-pack, but he does have pecs, and abs with light definition - a far cry from the potbellied "Dadbod Ken" many commentators proposed", GQ's Caity Weaver wrote.

Here are just a few of the new looks for Ken.

The original Ken doll was introduced in 1961 and over the past half-century has become a staple for Barbie-loving girls and boys. He is mixed-race and has a man bun.

Times are changing and doll manufacturer Mattel is playing catch-up as it also battles to boost declining sales. Kids playing with the revamped Barbie dolls don't want an outdated Ken, said Silver.