"We continuously look for opportunities to enhance the reach of our iconic brands to more customers and create additional value from our assets", Sears CEO Eddie Lampert said in a statement.
The heritage denim brand has fully accepted the digital age. And perhaps most importantly, they said, it would give the company a way to tap into longtime Sears customers.
"Up until this point many of these brands have been somewhat reluctant to embrace Amazon, but we're seeing more and more of that now", Amobi said. "This is a way for Amazon to break in to classic Walmart territory". For example, users can change the temperature on their air conditioner without leaving the sofa.
Terms of the deal weren't disclosed.
A number of large brands have famously linked up - and sometimes cut ties - with Amazon.
The retailer has shed more than $1 billion in costs through store closures and other measures and recently sold its Craftsman brand to Stanley Black & Decker for the equivalent of $900 million.
Sears will begin selling its Kenmore line of major appliances on Amazon, marking the first time Kenmore major appliances are sold by another retailer.
Still, the company's sales have continued to shrink in recent years. (It has about 1,100 locations left.) In March, Sears executives said they had "substantial doubt" about the company's financial viability, sending shares of Sears plunging by almost 13 percent. The company has acknowledged "substantial doubt" about its future prospects, according to Bloomberg, after years of losses brought on by its flailing attempts to compete with retail competition - including Amazon's giant e-commerce presence. The company's stock has lost almost 95 percent of its value in the past decade, from a peak of $195.18 a share in 2007.