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Target markets Taylor Swift's new album with print glossies

Target markets Taylor Swift's new album with print glossies

Taylor Swift debuted her new music video for "Look What You Made Me Do" last night at the MTV Video Music Awards, causing a firestorm on social media.

After the crash, the video cuts to Swift eating a luxurious meal of lobster and champagne as she sings, "I don't like your kingdom keys / They once belonged to me / You asked me for a place to sleep / Locked me out and threw a feast", which fans believe is a reference to Perry's song "Bon Appetit". By Tuesday, YouTube views had surpassed the 53 million mark. Swift's new song is taken from her forthcoming album, Reputation, her first LP in an achingly long three years, which is both hotly anticipated and due out November 10th.

It ends with the singer reviving all the personas of her music career - from gawky, guitar-playing 16-year-old to poised Grammy victor - and having them bicker with each other for being fake, pretending to be nice and playing the victim. Trading in the PG-13 Kill Bill lite lyric video, Swift continued her "bad girl" streak with a video so full of references to her Reputation that it nearly seemed like she was cleverly in on the joke. Hollywood Life pointed out that Taylor's been liking a few theory posts - which is leading many to think that these ones are on the money.

It's been just over 24 hours since the video dropped, and fans have wasted no time trying to decode every single scene in hopes of finding potential digs at all of her celebrity feuds and dramas which have surfaced. Her lyric video for "Look What You Made Me Do" also racked up 19 million views in its first day, which beat out the previous-record holder, "Something Just Like This" by The Chainsmokers and Coldplay, by 10 million views!

29 seconds: One of the first images of the video is a headstone with the inscription, "Here lies Taylor Swift's reputation".

As far as the actual music video for Look What You Made Me Do, the full thing will be released on Monday during MTV's VMA awards.

Rolling Stone was more positive, praising Swift and playing the villain and "owning her bad press instead of merely brushing it off".

Said "receipts"- an internet catchphrase used to call for proof or evidence - was a video of a phone conversation between the rapper and Swift, which Kardashian said proved the singer knew about the song lyric she later complained about.