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JC Penney is the bright spot for retail this week

JC Penney stock higher from a better results than expected

Analysts await J C Penney Company Inc (NYSE:JCP) to report earnings on November, 10. In the past 52 weeks the company's stock price has moved within the range of $2.35 to $10.74.

JCP has been the topic of a number of other research reports. Jefferies Group LLC reiterated a "hold" rating and issued a $4.00 price target on shares of J.C. Penney Company, Inc. Morgan Stanley upgraded the shares of JCP in report on Monday, February 13 to "Equal-Weight" rating. Now it is offering a dividend yield of 0.00% and a 5 year dividend growth rate of 0.00%. Also, Director Paul J. Brown acquired 25,000 shares of J.C. Penney Company, Inc.

Some buy side analysts are also providing their Analysis on J. C. Penney Company, Inc., where 1 analysts have rated the stock as Strong buy, 1 analysts have given a Buy signal, 18 said it's a HOLD, 0 reported it as Underperform and 1 analysts rated the stock as Sell.

J.C. Penney gave its investors - and the retail industry - some good news on Friday, topping Street estimates and reporting better than expected sales for its third quarter. Most of the active traders and investors are keen to find ways to compare the value of stocks.

J.C. Penney, though, had extra challenges in restoring sales after a disastrous attempt to reinvent the company under former Apple executive Ron Johnson. The stock was acquired at an average cost of $3.48 per share, with a total value of $348,000.00. Holding Company (NYSE JCP) traded up $0.41 during midday trading on Friday, hitting $3.18.

Marvin Ellison, chairman and CEO of J.C. Penney, said the company was encouraged by the stronger-than-expected growth in comparable store sales. These analysts have also projected a Low Estimate of $-0.31/share and a High Estimate of $-0.1/share. A year ago, they were at $8.36. Total net sales fell 1.8% to $2.81 billion from $2.86 billion a year ago.

Penney CEO Marvin Ellison said the company is encouraged by the same-store sales increase and that new apparel initiatives are showing improved sales since the second quarter in almost all merchandise categories. The transaction was disclosed in a document filed with the SEC, which is accessible through this link.

As regular trading ended, EV Energy Partners, L.P. (EVEP) stock brought in a -$0.07 drop to $1.

Large investors have recently added to or reduced their stakes in the stock.

"It's not clear why Penney underestimated its own sales by that much when there was only one day left in the quarter", Fortune commented. There's heightened competition from rival e-commerce site JD.com, which has partnerships with Tencent Holdings Ltd. and Baidu Inc.to drive traffic.

On the other hand the company has Relative Strength Index (RSI 14) of 38.09 along with Average True Range (ATR 14) of 0.22, Consequently J.C. Penney Company Inc (NYSE:JCP)'s weekly and monthly volatility is 11.28%, 7.06% respectively. Pinebridge Investments L.P. purchased a new stake in J.C. Penney Company, Inc. Bank of New York Mellon Corp now owns 3,689,064 shares of the department store operator's stock valued at $17,154,000 after purchasing an additional 329,909 shares during the last quarter.