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YouTube deletes 150K videos that led to ad boycott

Mars, Adidas and Lidl among brands that have pulled ads from YouTube in light of paedophilia fears

"In the past week, we've tightened up and strengthened the enforcement of our policies to terminate the accounts of users making predatory comments on videos featuring minors", the spokesman said. The platform would play ads for Mars, Cadbury, Deutsche Bank, eBay, Amazon, BT, and Adidas, among others.

For quite a while now, YouTube has run into issues with child-exploitation material being uploaded that depict children in abusive situations and are a scheme to gain millions of views.

Within the span of 6 months, YouTube has eliminated over 50 user channels and stopped running ads on over 3.5 million videos.

In response, YouTube said, it has terminated more than 50 channels and have removed thousands of videos under its new kid-safe guidelines which it outlined in a blog post titled "5 ways we're toughening our approach to protect families on YouTube and YouTube Kids".

This comes shortly after YouTube was found to be autofilling search results with pedophiliac terms; for example, when a user searched something like "how to", the autocomplete generator suggested "have s*x kids" and "have s*x with your kids". The company is also working to fix an issue with its autocomplete feature that returned "s*x with kids" on a search for "how to have", according to Engadget. The Jolt Journal even tested in several browsers and have been removed. "We are investigating this matter to determine what was behind the appearance of this autocompletion". "Earlier today our teams were alerted to this bad autocomplete result and we worked to quickly remove it", YouTube told BuzzFeed News on Sunday. Google also knows that there is a lot of gray area in applying its stricter rules and policies, so will continue to work with media experts and "Trusted Flaggers" to make sure that appropriate videos that somehow trip the filters won't just be deleted, like a video of adults dressed as popular family characters at a comic-book convention. It also "turned off comments on more than 625,000 videos targeted by child predators".

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