The company filed the trademark the same day Google announced its intention to block YouTube from Amazon products. Amazon is apparently gearing up to match its steps with Google with a YouTube rivaling video service.
The trademark does suggest ingredients that make it up to be a video streaming service although there isn't a lot of detail on this. Amazon recently announced that it would start selling the Chromecast and Chromecast Ultra on its platform.
That's certainly what's suggested by the fact that Amazon has filed for a U.S. trademark for the names AmazonTube and OpenTube. In the filing, Amazon describes it as a software or mobile app that can be used to transmit, receive, upload, download, encode, decode, stream, share, and broadcast content, images, videos, and more. As of now, nothing appears to be a sure bet but it is clear that Amazon is all set to compete with Google with a YouTube-like feature. If that's not a dead giveaway that they're referring to something similar to YouTube, the names "Amazontube" and "Opentube" should be a huge clue. It's yet to arrive on the third-gen Fire TV probably due to a new version of Amazon Fire OS.
So, in September, Google pulled off YouTube from AmazonEcho Show as it violated its terms of service. Now, it seems that Amazon is planning to introduce its own YouTube-like service as the fight between the two giants intensify.
Mark Mayo, Senior Vice President of Firefox, said: "Bringing Firefox to Fire TV is an exciting new way to reach our users and serve up more of the full web to everyone". "Starting today, we will be able to expand the already great Fire TV experience by enabling viewers to surface a multitude of web content - including videos - through Firefox".