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EFF Menlyn protest marked by vandalism, looting

An online listing from H & M featuring a hoodie with the text

When H&M opened its first store in South Africa in 2015, a local shopper questioned the lack of black models in its campaign.

The image advertising the £7.99 jumper was removed from H&M's U.S. and United Kingdom websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended".

A police officer who declined to be identified in the press said members of the SAPS crowd control public order police unit had been summoned to the Kolonnade Mall, but there was no sign of the EFF members.

Clothes racks were pushed over, mannequins thrown on the floor and clothes destroyed in H&M stores at Sandton City and Menlyn in Johannesburg. Ndlozi wrote on Twitter, posting pictures of a vandalised H&M store and video footage of chanting EFF supporters.

The outrage stemmed from a recent ad photo released by H&M showing a black boy wear a green sweater with the slogan "coolest monkey in the jungle" on it.

Police were forced to fire rubber bullets to prevent the scenes escalating.

"At the East Rand Mall the protesters managed to enter the shop and stole several items", he said.

A socialist group known as the Economic Freedom Fighters destroyed an H&M store in a mall in South Africa, after the clothing company marketed and sold what some say is a racist sweatshirt.

EFF leader Julius Malema said he doesn't regret taking the action Saturday, the South African Broadcasting Corporation reported.

"We're not going to leave".

Addressing the EFF store takeovers, she tweeted that "apartheid and racism [have] corrupted some so much that this is thought to be reasonable in response to a hoodie with the word "monkey" on it".

The singer began his collaboration with H&M in 2017.

"I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level".