In a press statement, Instagram explains how to use the new feature: "When you tap to add a sticker to a photo or video in stories, you'll now see a new GIF option".
GIF stickers is live for all users, however, the uploading of content with different aspect ratio should roll out in the "coming weeks". But with this feature, users will be able to search for GIFs from Giphy's database and use them on their Instagram Stories. On a more wider scale, Instagram is crucial for selling products for businesses. Adding one of those stickers to your story is simple enough - you'll simply tap the sticker button as you normally would, which is where you'll find a new GIF option. Also, the feature is not immediately available on iOS and it is visible only after reinstalling the Gboard app. Google hasn't officially announced the feature and its app store page also does not mention it.
Troubleshooting note: Even after updating, I didn't see the GIF stickers update. With just a few quick finger tweaks you can make it part of the scene, as if it was always there all along.
Instagram's efforts to one-up Snapchat continue with the addition of GIF stickers in Instagram stories.
With its placement, the GIF-making button allows users to record clips from both, front and back cameras. The new feature is GIF support for Instagram Stories. Soon, you'll be able to share images at their original dimensions by pinching and adjusting the size.
First, swipe towards the right to access the camera from your Instagram feed and record a short video or snap a photo. The extra room will be automatically filled with a custom color gradient that matches your photo.