According to MarketWatch, Match Group ended the day with new highs after earnings, likely thanks to the announcement of this new feature.
Bumble incorporates the use of swipe-to-Like model-famous on Tinder for single people to connect-but it was incorporated with a twist which was that the women only had the power to start a connection once two people are in mutual likeness with each other on the social platform.
Ginsberg underlined that Tinder's incoming feature is not a reaction to Bumble or any other competitor. The company is yet to confirm when this new update will be rolled out for Tinder.
"Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great", Tinder owner Match Group's CEO Mandy Ginsberg told MarketWatch.
'Giving people the choice versus telling people how to engage is the big difference'. That's how it has always been on Tinder but the popular dating app is now making a fundamental change.
Tinder's move to offer a Bumble-like option could have an impact on the so-called female-friendly dating app rival.
"As a woman CEO running a company that touches millions of women around the world, it's a big priority for me and an area that I'm particularly passionate about", said Ginsberg during an earnings call last week.
There's no word as to when, exactly, Tinder's women-talk-first option will arrive.