Apple Inc is designing and producing its own device displays

EXPRESSThe scam e-mail tries to trick users out of their login for iTunes iCloud and the App Store

Last year, Apple reportedly invested millions of dollars on the development of LG screens; now, according to Bloomberg, the company is secretly developing its own technology for better displays. Also, Samsung's OLED display deals with Apple were inked long before the iPhone X rolled out, which means Samsung had knowledge of Apple's iPhone display plans well in advance.

However they have proved far more hard to manufacture than OLED displays, and Apple is unlikely to be able to produce them at scale and at a reasonable cost for several years, according to the report. This means that the customers can expect a price drop when compared to the past year launched iPhone X.

According a report by Digitimes, the 5.8-inch OLED variant of the 2018 iPhone will be cheaper to manufacture.

Apple may also, soon release a new iPhone SE 2 this year, which will adopt the same features as the iPhone X.

When Apple launched the iPhone X in September a year ago, it was (and still is) the most expensive iPhone ever. All three devices, however, are expected to sport iPhone X-like design.

Apple now designs chips for its mobile devices and a move into displays could hurt screen makers like Samsung Electronics Co, Japan Display Inc, Sharp Corp and LG Display Co in the long term.

Digitimes senior analyst Luke Lin speculates that the out of the rumoured 6.5in OLED model, 6.1in LCD model, and 5.8in OLED model, the latter will be much cheaper than the current staggering price of the iPhone X, despite the expense of its panel and potential use of 3D sensor technology.

Nothing has been officially confirmed by Apple, but the launch of one or more of these three new products would make sense.

iPhone sales did miss expectations during Apple's most recent quarter, but CEO Tim Cook said that the "iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November". If Apple were to pass on that savings to customers, the next iPhone X could cost about $900 instead of $999. Lin also feels that the 5.85-inch OLED iPhone model can be launched as the cheapest one and the major difference between the three will be of the RAM memory.

At the moment, the iPhone X is available in two colors - silver and space gray.