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Google set to cash in on product searches

Google's Shopping Actions feature could help retail chains keep customers

Getting their products on Google Home is also bound to be of interest, especially since it's the only real competitor Amazon has in the assistant-enabled devices sector. The company will get a cut from each purchase from the listings in Google's organic search listings.

Google wants to break your Amazon Prime habit. These new actions have are located in sponsored Shopping Unit on the Google Search page, on Google's designated shopping page. "We see ourselves as part of a solution for retailers to be able to drive better transactions".

The tech giant's new initiative revolves around a new program that will allow the retailers to list their products for sale across the Google ecosystem.

Google started the new service after seeing an 85% uptick in mobile searches for "where to buy" during the past 2 years, and 44% of voice-activated speaker users who use their device once per week admitting to using the device to order products like groceries and household items.

Daniel Alegre, President for Retail and Shopping at Google said, "The previously unreported initiative sprang from Google's observation that tens of millions of consumers were sending image searches of products, asking "Where can I buy this?" For instance, a shopper looking for decoration items for the home on their phone can see the listing of the same from a retailer and add that to their Express cart. You can also speak out loud to your Google Home to add items, like tin foil, to your shopping cart.

Shopping Actions is launching in the USA and will eventually be open to retailers big and small, but we don't yet know when.

Ulta Beauty's chief executive Mary Dillon said: "As a long term strategic partner, Google helps us build bridges between the digital and physical experiences we offer with last mile fulfillment that leverages our stores and expands our inventory across the Google Assistant and Search".

Over the past six months, Target said the number of items in shoppers' Google Express baskets have increased by almost 20 percent, on average, as a result of its tie-up with the internet company.

Smart voice devices like Amazon Echo and Google Home will be installed in 55 percent of U.S. households by 2022, according to Juniper Research, as pointed out by Reuters. "This is just the beginning for Target and Google", he added. Amazon's Alexa platform could generate $10 billion in revenues by 2020, a separate report from RBC Capital Markets estimated. As its part of the bargain, Google gets a piece of each purchase that's made.