"Advertisers start jumping ship and suddenly Ingraham realizes that mocking the misfortunes of a teen gun violence victim might be over the line".
Hogg, who has proven adept at leveraging the pace and amplification of social media, quickly responded with a tweet of his own, listing her major sponsors and encouraging his rapidly growing social media base to pressure them. She invited Hogg to appear on her show.
The Conservative host has since apologised for her feud with the teenager. "On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the fearless victims of Parkland", she said, extending an invitation for Mr. Hogg to appear on the show.
But Wayfair, TripAdvisor and Liberty Mutual are among the companies that've pulled their ads, as of Friday afternoon.
One user posted that he was systematically removing his reviews from TripAdvisor.
The Ingraham Angle airs weeknights at 10 p.m. on Fox News. The channel has run deeply cynical "news" segments suggesting that the Parkland students calling for more extensive gun control laws are "political pawns", and on President Trump's favorite TV show, Fox & Friends, co-host Pete Hegseth - recently in the running and rejected to head the Veterans Administration - heaped contempt: "They shouldn't be giving me lessons on the Second Amendment - they should be in civics class".
We have reached out to Fox News for comment. Hogg asked his supporters to each contact three or four companies.
The basketball players, who have both been outspoken on social and racial justice issues, called Ingraham's comments demeaning and "racist". The company's CEO later apologized. NPR reports that a number of the advertisers did just that. Fox dropped O'Reilly from the network soon after, though it's unclear how much the loss of advertisers contributed to the network's decision.
Hogg wrote on Twitter that an apology just to mollify advertisers was insufficient.
The weight-loss company told HuffPost on Friday, "We have made a decision to take steps to discontinue advertising on this show".
"We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy", the company said, according to The New York Times.
"It's always unwise to seek political advice from someone who gets paid $100 million a year to bounce a ball", Ingraham said, adding that James and Durant should "shut up and dribble".
The food conglomerate told HuffPost, "We have no plans to buy ads on the show in the future". The #GrabYourWallet campaign reported that Johnson & Johnson has also pulled its ads from the show.
Office Depot has pulled their ads from the show, The Daily Beast reported.