Amazon, Best Buy Partner to Sell Smart TV's

Above Toshiba Fire TV Edition smart TV

The special edition TVs will be built on Amazon's Fire TV OS. You can't judge comparative quality from images on your computer monitor.

And in the previous year, Best Buy has rolled out Amazon Alexa displays, as well as those for Google Home, to 700 stores to better explain how to link those devices to other household gadgets. And for the first time, Best Buy will sell on's third-party marketplace.

First launching in the US this summer, Best Buy will sell over ten 4K and HD Fire TV Edition models from Insignia and Toshiba, while these smart televisions "will be available for purchase in Canada later this year". It will also be the exclusive seller of those sets on Amazon.

The announcement from both companies is so aggressively framed to play down past rivalries that it nearly looks like the companies are protesting another narrative.

This press release features multimedia. The partnership is a win for both companies. Fire TV Edition includes a Voice Remote with Alexa, making it easy to launch apps, search for TV shows, play music, switch inputs, control smart home devices, and more.

You also have your requisite CEO quotes.

But Best Buy and Amazon did not say how much the TVs will cost or what size screens Toshiba and Insignia will be selling.

A Toshiba smart TV will get a Fire TV Edition this summer, launching through Best Buy, but more models will hit the market later this year. We just announced the 10th OEM partner brand.

Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their homes.

Recode called the two companies "frenemies".

Amazon Chief Executive Jeff Bezos and his Best Buy counterpart, Hubert Joly, showed off the tie-in at a Bellevue Best Buy on Tuesday, according to USA Today. Bezos said they have been working closely together to make a "killer product".

This is all great news for Best Buy. And as an added attraction, users will be able to use Alexa and Echo with the TVs.