The goo.gl URL Shortener is very common and was first launched by the search engine giant in 2009.
By discontinuing the service, it will allow developers to focus on Firebase Dynamic Links API. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more. The company has given April 13 as the deadline for anyone who wants to use the service or has used the service as anonymous in the past. However, Android Police pointed out that FDLs shouldn't technically be referred to as the replacement of goo.gl short links.
As upsetting as this closure could be, the fact that there are many URL shortener alternatives make this a minor deal for most. "As we look towards the future, we're excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process", Hermanto stated. Information about the Firebase Console is available on this web page. While all existing links will still point to right address, users will be unable to create new shortened links; and will eventually be unable to manage current links.
Google's URL shortening service worked similarly to others; users could paste any URL into a form on the Google URL Shortener website to turn it into a shorter URL that was easier to share or publish.
March 30, 2019: Creation of new links for existing users, services and applications.
As for the new users, the company recommends trying the new FDLs service to create their shorter links.