Spotify and Hulu launch joint subscripton plan

BI Intelligence

Existing Spotify Premium subscribers can upgrade their plan to an option named "Spotify Premium, now with Hulu". Combined, the two companies are bundling their services for $12.99 a month, just $3 more than paying for Spotify as a standalone. For now, they are offering paying Spotify members a three-month trial of Hulu for $0.99; after that you'll be switched over to the $12.99 monthly bundle unless you cancel. Any of the 71 million people now paying for Spotify Premium (in the US) will get the chance to trial Hulu for three months for just 99 cents, after which the subscription price will go up to $3 a month (on top of the Spotify subscription). Further, Alex Norstrom added, "With this exclusive Spotify offer, we are bundling two top media platforms for an unbeatable price".

The package would allow listeners to enjoy Spotify ad-free music.

Spotify is not in danger of losing the first place in this race as it has 71 million premium subscribers and 159 million free users around the world.

Still, it's a nice little bonus for music-loving gamers.

While Spotify relies heavily on paid subscribers for the bulk of its revenue, the role of the free user can not be underestimated.

Hulu is a leading premium streaming service that offers instant access to live and on demand channels, original series and films, and a premium library of TV and movies to more than 17 million subscribers in the U.S. Since its launch in 2008, Hulu has consistently been at the forefront of entertainment and technology. The company has been hiring executives who specialize in hardware at the same time rivals Apple, YouTube parent Alphabet and Amazon are selling new home speakers. The free service generates customers that the company can steer into its paid offerings.