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Disney's China puzzle unsolved as another 'Star Wars' film flops

‘Solo’ is really struggling at the box office

The newest Star Wars movie, Solo, opened this weekend-but it was not the hit that Disney and Lucasfilm would have wanted.

Disney and Lucasfilm's Han Solo origin tale Solo: A Star Wars Story is on track to earn about $101 million in ticket sales from 4,381 theaters in the US and Canada over the four-day holiday weekend - easily topping the box office, but coming in well below the $130 million-$150 million previously projected by Disney.

Spoilers for Solo: A Star Wars Story coming up...

This has led to a general apprehension to the film, which received generally much colder reviews than what typically greets Disney's Star Wars films, as well as Disney's popular Marvel Studios output. The latest from Marvel has earned 621.7 million in North Ameican theaters and has a global cume of 1,904.7 million dollars through Sunday. "That's absurd, of course, as usually "new" franchises that bust out of the gate with three $1 billion-plus releases aren't declared DOA after one under-$700 million installment".

It's impossible to tell how much Solo will end up making, but taking into account its disappointing opening weekend, the movie could have a challenging road ahead.

In fourth, with US$12 million in ticket sales, was a movie featuring no superheroes or interplanetary battles, and with a sedate sounding title - Book Club - that belies its racy story line.

"A Star Wars Story" as a "creative experiment". And although numerous films are in the works, no Star Wars pics are dated after Episode IX, though December 2020 is an obvious date for the continuation of the series.

"We came into the beginning of the year with this one of the most anticipated films", said Hollis.

Business isn't exactly booming for the galaxy's favorite space smuggler this Memorial Day weekend. The figures look even more bleak as it got the wildly sought-after four day Memorial Day weekend release.

"It's the compressed timeframe between the two "Star Wars" films and the highly competitive nature of this marketplace". Solo should be able to hang on to the number one spot for a second weekend with a weak $35-40 million haul.

Not on the level of Deadpool 2 or Avengers: Infinity War, but still doing fantastic business just the same is ninth-place finisher A Quiet Place which added another $2.2 million to its $180 million domestic total. "I think part of the allure of the "Star Wars" brand in the past has been the long wait". However, this seems highly unlikely given once you exit the message board/reddit culture around Star Wars, The Last Jedi appears fairly well received.

Rian Johnson's The Last Jedi pleased fans who were looking for something a little bit different from the franchise, but those fans who wanted similar styles and adventures than they'd seen before were left upset.