The experts noted that the smartphone market has slowed
May 05 2018
Xiaomi managed to grow 116-percent in comparison to the same period previous year, the company now holds 8.4-percent of the global smartphone market, according to Canalys, while it had 3.7-percent of the market in Q1 2017. Despite the late launch, the high-priced devices should significantly boost average selling prices (ASPs) in the quarter for Samsung. This is in contrast to Huawei, which has enjoyed success in many countries and critical acclaim for the high end P20, and Xiaomi, which has successfully targeted other parts of Asia. For example, China which is one of the biggest handset markets has been experiencing a decline in the demand for handsets within the first quarter of 2018.
At fourth place, Xiaomi's strong performance has no doubt been owing to its strong growth outside of China with 1Q18 the first quarter that less than half of its shipments were domestic, a transition that very few Chinese companies have reached.
Smartphone penetration fell to 76 percent of all the mobile phones shipped in the quarter. All other brands combined shipped 112.7 units, a decline of 18.5 per cent. However, while the iPhone drives much of Apple's profits, it's a different story over at Samsung.
Sequentially, Samsung shipments grew 5 percent with the launch of its latest flagship, the Galaxy S9 and S9+.
The 100 million dipping of shipment volume in the Chinese market was the main reason for the resulted decline. Is the time finally up for innovations in the smartphone market?
Apple managed to grow iPhone shipments by 3 percent year on year by maintaining its shipment strengths in its key markets - the U.S. and China.
To put this dominance into perspective, the iPhone X, iPhone 8, iPhone 8 Plus and iPhone 7 took positions one through four respectively, in terms of sales numbers. Apple iPhone X features the notch on top and we have seen a couple of Android devices that come with the notch as well. Having said that, it is reported that the iPhone X helped Apple increase its market share, at least in urban China, to 22.1 percent. The Strategy Analyticsreport said, "Xiaomi has become wildly popular across India and China".
"Xiaomi has done a great job recovering its position in its home market". It continues to grow in the India smartphone market along with increasing efforts to enter new markets and capture more market share in Q2 2018.
For brands like Gionee, Meizu, TCL and Lenovo, a rebound seems hard at this time. Motorola did well but the sales for Lenovo smartphones declines in India and rest of APAC.
Smartphone shipment has once again stuck to a downward trend globally. It is also worth mentioning that iTel entered the Top 10 smartphone list for the first time. To counter Xiaomi's strong growth in the India market, OPPO has also shifted some focus to online channels where it had been exclusively focused on offline channels in the past. It has moved its market share from 9.8% in Q1 2017 to 11.4% in Q1 2018. The iPhone 8 had 12.5% and the iPhone 8 Plus posted an 8.3% share.