Oprah Winfrey, Apple Sign Multi-Year Content Partnership

Oprah Winfrey has signed a multiple-year content partnership with Apple to film TV books apps and more

Apple says it has reached a multi-year deal with Winfrey to create original programs for its streaming service.

Whether Winfrey herself will appear in the shows she'll produce is not yet known, though she is expected to host and interview guests, as she's so deft at doing. Apple also has an overall deal with veteran showrunner Kerry Ehrin.

Under the deal, Winfrey and Apple will create programs that will be released as part of Apple's original content lineup. On Thursday, Amazon announced it had signed a first-look deal with Nicole Kidman's Blossom Films to work on theatrical, TV, and digital content.

Apple recently announced content deals with Reese Witherspoon and Steven Spielberg.

She's also a notable philanthropist, having contributed more than $100 million to provide education to academically gifted girls from disadvantaged backgrounds, and is continually discussed as a potential presidential candidate, though she said that's not for her. Harpo Films produced several Academy Award-winning movies including "Selma", which featured Winfrey in a starring role. Oprah is already a heavyweight in the entertainment industry, with her OWN: The Oprah Winfrey Network partnership with Discovery Communications.

The latter has a connection with Apple as it debuted as podcast called "Oprah's SuperSoul Conversations" and became a #1 program on Apple Podcasts.

Snagging a partnership with Winfrey is one of Apple's biggest gets yet in terms of talent, especially considering Netflix and Amazon were reportedly also in talks with the star. Now, Oprah has officially not only taken a side, but she's signed a contract as well - with competitor Apple TV.