YouTube Music and YouTube Premium are officially launching today, includes more countries

YouTube Music and YouTube Premium come to UK and 17 other countries - news

The company on Monday launched YouTube Music, a subscription service that serves as its latest challenger to Spotify and Apple Music. But given that this is built upon YouTube, the service also includes music videos and live shows. This includes the bulk of Western Europe, plus Russian Federation and Canada. YouTube Music Premium, as that is called, is £10 a month, though you can get three months free for a limited time. The company had launched YouTube Music in these territories previously, albeit in an invite-only form (although, for what it's worth, it didn't take long for people who had registered their interest in the service to get an invite).

The Google-owned video-streaming platform announced the two services in the U.S., Australia, New Zealand, South Korea, and Mexico on May 16, and revealed at the time that they would be landing in a bunch of new markets "in the coming weeks". Google's now giving all new members a 3-month free trial of the service, so you won't be charged that $12/month fee until your first three months are up. However, you could make it ad-free via a $10/month YouTube Red subscription, which also unlocked a handful of extra features, including offline access, background listening, original video content, and ad-free access to every video on YouTube - not just music. It costs $9.99 per month for a single user or $14.99 for a family. Google has also announced that The Beatles' full album catalog is available on YouTube Music beginning today, so that's one less thing the other music services have on it. With YouTube Music, you don't need to know the title of the song to find what you're looking for, as you can instead search in more general terms while Google handles the rest (Google's example of this functionality involves searching for "That space-themed Spice Girls song in the desert" to pull up Say You'll Be There).

Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price.

YouTube users and music fans can now access a brand new Google-powered service on their smartphones. It isn't launching alone either, as YouTube Premium is rolling out to 17 regions as well. It uses YouTube's recommendation smarts to help you find new music, plus there are playlists available, smarter searching for songs, and ad-free listening if you pay for the premium version. For that reason, it's hard to see YouTube Music proving all that popular without a subscription.