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McDonald’s launches ‘MacCoin’ - but it’s really just a coupon

Big Mac from McDonald's

Beginning at lunch time on August 2, customers can pick up a MacCoin with each purchase of a Big Mac at 14,000 McDonald's locations.

More than 6.2 million tokens will be distributed in the USA and 50 other countries.

And that seems to be the case with the McDonald's Big Mac. As for how to actually procure a MacCoin, though, the company is a wee bit more vague in a press release: "a variety of exciting giveaways with each participating country celebrating the arrival of the MacCoin in its own unique way".

McDonald's Big Mac is turning 50 and to mark the occasion, Canadians can take advantage of a novel new way to score the iconic double-decker burger for FREE.

In 1986, The Economist started using the Big Mac Index as a way of measuring the purchasing power of global currency. Buy the sandwich and get a MacCoin to get another at some point (that is, assuming you're not a collector; McDonald's will rollout five designs of the coin, one for each decade the Big Mac has been around).

The coins will come in five designs representing one of the five decades of Big Mac. 'They use it to this day, ' Easterbrook said.

The '10s MacCoin honors changes in how we communicate.

"When my great-grandfather, Jim Delligatti, invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy", said Nick Delligatti, a fourth-generation McDonald's owner-operator and great-grandson of Jim Delligatti, the inventor of the Big Mac.

Last year, the Burger chain sold 1.3 billion BigMacs so it is easy to see why they made the decision to dive into the cryptocurrency world.

After similar results at more stores, the Big Mac was added to the national menu in 1968.

McDonald's iconic sandwich, which has graced the QSR's menu for the last 50 years, is being celebrated in 2018 with the launch of the MacCoin.