"Over the past year, we've made the experience more social - like making it easier to see which videos your friends have liked or shared, creating shows that have audience participation at their core".
However, Facebook head of video Fidji Simo included some numbers today in a company blog post today by way of explaining how serious Facebook is about this next front in its evolution.
"We're excited to bring Watch to everyone around the world, and invite you to join in the action in our new video destination", Simo added. It called Watch a "new platform for shows" in 2017. With this announcement, Facebook said more than 50 million people in the United States spend at least a minute viewing videos on Watch every month, and that the total time users spend on Watch has increased 14-times since the beginning of the year.
Previously, only Facebook-selected publishers were given the nod to advertise within their videos, but now if content creators meet a specific set of metrics they too can pop ads in their videos. Facebook did say 70 percent of mid-roll video ads viewed on its platform are watched to completion. If you don't have time to watch a video you see streaming past in your News feed you can save it to your Watchlist to check out later.
If this platform is new to you, Facebook announced Watch a year ago where they started with a launch in the U.S. first. It also offers categories like "Most Talked About", "What's Making People Laugh" and "What Friends Are Watching".
Videos you can participate in: We're building new video experiences that put people at the center, giving them the ability to shape the direction of the content.
Creators in certain countries - Ireland, the UK, Australia and New Zealand, to start - will also be able to monetize their content with ad breaks, including pre-roll, mid-roll and static image ads. And we'll make it easier to find live videos so you can discuss the big moments as they're happening.
"Watch" is available on iOS, Android, Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One and Oculus TV.