To be fair to early buyers of the Galaxy Tab S4 and Galaxy Note 9, they will also get something exclusive to them. The headline upgrades are better cameras, more storage, bigger screen and battery and an S-Pen that now has Bluetooth.
A new stylus called the S Pen is this year's highlight upgrade.
Unfortuantely, if you're not using a brand new Samsung device, you won't get the Galaxy skin. The new Galaxy Note9 comes with the biggest screen ever on a Note, a 6.4-inch edge-to-edge Super AMOLED 516ppi display (without any notches) said to be great for productivity, multi-tasking and content consumption.
So you could use it to take long-range group selfies, start and stop music that's playing on your phone and advance through slides while your colleagues gaze in awe at the cool transitions you've chosen for your presentation. "My worry is that the Note 9 may meet the same fate". Additionally, base storage for the Note 9 now stands at 128GB and the phablet also ships with a 4,000mAh power pack.
Samsung said the Note 9 will be the first Android phone to support Fortnite, a hugely popular video-and-smartphone survival game that was only playable on computers, consoles and Apple products until now.
A 128GB model is also available that comes with 6GB of RAM while the larger capacity model has 8GB of RAM.
With Apple just about a month or so away from the expected unveiling of its newest smartphones, we got a glimpse today at Samsung's latest challenger. With the Note 9, Samsung has added Bluetooth functionality to the S Pen. No surprises with the price, but you can get up to £300 off if you trade in an old Galaxy smartphone. This is the largest yet on a Samsung flagship and it's 700mAh more than the Galaxy Note8 and 500mAh more than the Galaxy S9+. A lot of the ecosystem benefits that the company touts require more Samsung devices, but there just aren't that many people out there with a $3,000 smart refrigerator. There's also a secondary 12MP camera that offers 2X optical zoom and it also offers depth of field effects with Live Focus. Not unlike the Huawei P20 Pro's Master AI feature, Scene Optimiser lets the Note 9 recognise and enhance up to 20 different scenes.
Samsung also previewed a new voice-assisted speaker, the Galaxy Home, using its homegrown digital assistant, Bixby.