Nike features Kaepernick in ‘Just do it’ 30th anniversary campaign
Sep 04 2018
Kaepernick, who triggered a political firestorm after kneeling during the U.S. national anthem in 2016 to protest racial injustice, has not played in the NFL since early 2017.
Not unexpectedly, the ad also also sparked more negative reactions from various folks online; all you need to do is go through Kaepernick's mentions to get a glimpse at some of those responses. He is now suing the NFL claiming he is being kept out of the league because of his part in the protests.
Kaepernick's protests have become a bitterly divisive issue amongst National Football League fans after President Donald Trump reignited the controversy.
Colin Kaepernick is a featured athlete on Nike's new slate of "Just Do It" advertisements, which commemorate the 30th anniversary of the iconic slogan's 1988 debut, ESPN reported Monday.
Kaepernick's inclusion in the "Just Do It" campaign marks another foray into politics for Nike, which responded to Trump's bigotry-fueled election and inauguration in 2017 with an ad titled "Equality".
Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.
The president has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players "shouldn't be in the country". Simple and to the point, the spot features a close up of Kaepernick overlaid with text reading "Believe in something". He filed a grievance against the National Football League for collusion in October 2017 after another team did not pick him up after opting out of his 49ers contract in March of the same year. As for Kaepernick, he's still fighting a legal battle with the NFL for supposedly freezing him out of the pro-leagues.
Following the controversy, franchise owners agreed a new policy that requires plays to stand for the national anthem if they are on the field.
According to ESPN, Nike has kept paying Kaepernick - who signed with the brand in 2011 - despite not using him in ads over the past two years.