The endorsement deal between Nike and Kaepernick prompted a flood of debate Tuesday. "I don't think it's appropriate what they did", "Fox & Friends Weekend" co-host, Pete Hegseth, reported.
A lengthy, two-minute-long spot, "Dream Crazy", starring Kaepernick and athletes such as Serena Williams hit consumers' inboxes two days later, on Wednesday. Kaepernick is also the face of the print campaign accompanying the video ad. "In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives". "Our members and, for that matter, any American citizen, understands when the law enforcement profession is being insulted- we have no doubt they will make their purchases with that insult in mind".
President Donald Trump, a frequent critic of protesting National Football League players, tweeted Wednesday that Nike is getting "killed" over the endorsement deal. He also saidNike didn't tell him the ad was coming.
"Calling a dream insane is not an insult", Kaepernick says in the Nike spot. President Donald Trumptweeted this week about the athletic gear's partnership with Kaepernick. "I feel like that was a really powerful statement to a lot of other companies". While Nike may be feeling some heat from critics after the release of the Kaepernick ad, the company has earned $43 million worth of media exposure in the first 24 hours, according to one estimate.