by Mark
Interbrand have released their annual ‘Best Global Brands’ list for 2011 and it sees Harley-Davidson slip two places to the bottom of the pile.
The Top 100 Brands list sees the Milwaukee brand languishing in last place despite the brand value increasing by seven percent.
Interbrand says: “The myth surrounding the Harley-Davidson brand is hard for any competitor to mimic. Though the business has been challenged by the weak economy, the brand continues to strengthen, increasing share across all segments while generally holding firm on its premium price points.
“Future growth will come from new markets and segments. The use of digital to leverage what has always been the brand’s social advantage will help as well. In 2010, it entered the Indian market, which offers great potential. Additionally, Harley-Davidson has been targeting female buyers, promoting women’s apparel and special events for women in an effort to cultivate a community dedicated only to female riders.
“Overall, the Harley-Davidson brand is as strong as ever. Growth will require some careful brand steering—expanding its reach while preserving the core.”
Earlier in the year Harley-Davidson where voted third coolest brand for 2011/12 by the UK based CoolBrands.
Harley has faired better than some brands such as Ferrari, just one place above them, who have dropped eight places or Nokia, in 14th, which has seen 15% wiped off its value.
There’s no change in the top twelve places except for the arrival of Apple who leap from 17 to eighth.
- Coca-Cola
- IBM
- Microsoft
- General Electric
- McDonalds
- Intel
- Apple
- Disney
- HP
