BMW Group increases sales by 14.0 percent in February
Tuesday, March 9th, 2010The BMW Group once again improved sales volumes substantially in February of this year. A total of 91,758 BMW, MINI and Rolls-Royce automobiles were delivered to customers (prev. yr. 80,474) – representing an increase of 14.0%. The figure for the year to the end of February was 173,911 units – 15.3% higher than the previous year (150,893).
Following a good performance in January, deliveries in the Motorcycle Segment again rose substantially in February by 24.6% to reach a total of 5,485 vehicles (prev. yr. 4,401). For the year to the end of February, that represents an increase of 14.4% to 9,299 motorcycles sold (prev. yr. 8,132). The revised R 1200 GS, R 1200 GS Adventure and R 1200 RT, all strong volume models, contributed to this growth as well as the newly introduced S 1000 RR.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “After a substantial increase in January, sales year on year were significantly higher as well in February. Last month we saw growth in Asia, in particular, but we also made gains in many markets in Europe, Africa and the Americas. In key sales markets such as the US, the automotive sector is also showing encouraging signs of a gradual recovery.“ Almost all markets are experiencing a definite upturn. In the US, the BMW brand was the segment leader in February with growth of 16.3%. In Germany, the BMW Group managed to increase volumes by 6.8% despite the downward market trend. In China, the company sold 96.7% more vehicles in the month under review.
