BMW Motorrad Continues With Stable Growth
Thursday, September 9th, 2010The stable growth trend at BMW Motorrad continued in August 2010 with a year-on-year sales increase of 18.1%. At 6,405 units, 982 more motorcycles were sold than in August 2009. In the year to the end of August 2010, 73,442 (prev. yr. 62,001) motorcycles were delivered to customers worldwide. This represents an increase of 18.5%.
Thanks to the positive sales performance in persistently difficult market conditions, BMW Motorrad was able to substantially expand its global market share in the relevant motorcycle segment above 500cc. Market share in Germany rose 23.6% (prev. yr. 18.8%). This means almost one in four new motorcycles sold is a BMW. Market share in Italy (18.8%), Spain (18.8%), Belgium (21.1%) and the Netherlands (18.9%) is also in the region of 20%. Top of the list is South Africa, where BMW Motorrad currently has a market share of 38.6%.
BMW Motorcycle sales in / up to August 2010 at a glance
| In August 2010 | Comp. to previous year | Up to/incl. August 2010 | Comp. to previous year |
| 6,405 | +18.1% | 73,442 | +18.5% |
